The site, devised by Thailand's Lost Boy, aka journalist and one-time Thailand resident Matt Crook, is a list of the most popular/well-read Thai blogs - an idea that, with hindsight, seems painfully obvious yet is incredibly useful and well crafted.
Whilst I'm a fan of such lists - the easiest way to find new content and blogs, for one - I always steered clear of listing in them. After all, Jonny Foreigner is not a glammed up SEO-show pony, despite the journalist/social media consultant day job.
However, after careful reflection (and a quick squint of Google Analytics) it isn't so bad after all, perhaps the plans for an all-singing-all-dancing, fanciful, new blogging project might involve this blog after all.
So, if you're a blogger or enjoy reading about Thailand and you are not familiar with the list, I recommend you take a look here.
PS: a quick glance before putting this post together and I'm shocked to see JF clock in at number 25