Google Wave is likely to be a major part of how we communicate and use the internet in the future
Check out the official Wave website for more info.
Why Your Business Should Care About Google Wave
Since its preview release at the end of September, Google Wave has barely been out of the headlines, being regularly touted as the future of internet communications.
Yet despite the hype only 100,000 people, worldwide, are invited to use its preview version, leaving the rest of us with a lot of questions.
What is Google Wave? How will it change the way we communicate and why should businesses be interested at this stage?
This week, the Business 2.0 column will take a look at Google Wave and why businesses, and others, should take an interest in its progress.
Internet Communications Born Today
Put simply, Wave has the potential to be a ‘game changer’ in the same way that MSN Messenger, Skype, email, Google Search, YouTube, eBay and others have shaped the state of the web and consumer habits today.
The principle belief behind Wave is to update internet communications. The founders saw that, whilst instant messaging and email are successful and popular, they were designed a long time ago and therefore to do not make the most of the web as it is today.
Wave is a difficult concept to grasp let alone explain but leading web technology blog Mashable succinctly described it as:
“A real-time communication platform. It combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to build one elegant, in-browser communication client.“Read this rest here on the Director blog.
Note the absence of lines like "Ride the Google Wave" or "Surf's Up as Google Wave comes in", tempting though they were.